Therefore, app developers and marketers should not underestimate the importance of app titles.Īpp Screenshots: Creating Android App Screenshots for Google PlayĪpp Icon: Designing Android App Icon for Google Play
App Statistics (installs, uninstalls, long installs, engagement)Īlso, according to Ankit Jain, former Head of Search & Discovery for Google Play, the app title is the most important piece of metadata used by Google Play’s ranking algorithm.To make all this sorting possible, Google developed an appropriate app ranking algorithm for the Play Store.Īlthough we do not know 100% of the ranking algorithm, there are some aspects, that definitely play an important role in Google Play Store search rankings. When you wish to be displayed in the Top Charts also, you will need some additional tons of downloads. In order to be displayed in a search result, Google needs to consider your app as relevant to a certain user query. Search Queries in Google Play Store are the most common way, how users find relevant android apps. No time to read the whole article? - Get yourself the free Infographic Guide for writing the perfect App Title and Description in Google Play Store! How your app is ranked in Google Play Store Side-Note: This article gets regularly updated and includes the latest Google Play Store changes.
ANDROID APP STORE HOW TO
So, if you are looking for concrete hands-on tips on how to optimize your store listing for Google Play, you’re certainly at the right place. Since most ASO blogs concentrate on keyword research only, we decided to write this article dealing with further essential subjects influencing app visibility. That involves the optimization of your app name, app descriptions, app page visuals and some more. In concrete that means you are trying to improve your app’s position in top charts and search result rankings by optimizing certain elements on and off your store listing / app store page. What’s that? App Store Optimization basically describes the process of improving your app’s visibility in mobile app stores. One you definitely need to know is App Store Optimization (ASO).
When it comes to selling a mobile app in the Google Play Store, there are many strategies to follow.
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